The number of travelers renting vacation homes is continuously on the rise, but we do still have a long way to go to educate the world on the advantages of renting a vacation rental as opposed to hotels. Here are a few tips to keep in mind when renting to a traveler booking a vacation rental for the very first time to ensure they will enjoy their stay and continue to book vacation rentals for the long run.
1. List very thorough information about your vacation home throughout the listing process on whichever vacation rental listing sites you are a member of. Too often the mistake is made that the owner lists very little information and simply tries to direct the traveler to their own personal website link. While it’s great to list a link to the property’s site, you also want a lot of information available to make them want to take the next step of visiting your personal website.
2. Be patient with all of your communication with a potential renter. Keep in mind that if this is the first time a traveler has rented a vacation home from an owner that they will have a lot of questions. You want to make them as comfortable and at ease about the rental as possible. Provide as much information as you can and be as patient as possible. Those “newbies” might just turn into repeat guests.
3. Use a rental agreement. To help avoid any confusion and to let your guests know all of the rules and policies of staying in your vacation home, send a detailed rental agreement before you take any form of payment for the booking. This will give the renter confidence that you are running a reputable business and allows them to review all of your policies before taking the next step of sending a deposit.
4. Keep your calendar up to date. One of the more frustrating obstacles a potential renter faces when looking for a vacation rental online is knowing which properties are actually available for the dates in which they are looking to book. Keeping calendars up to date makes it easier on them…and easier on you because you don’t have to waste time responding to inquiries for dates that your home is already booked.
5. Put full contact information on the listing. Travelers want to know there is a real “live” person when they email or call to inquire about a property. You want to have your name and every possible means of contact listed so you are sure not to miss a valuable inquiry and booking.
6. Respond in a timely fashion to inquiries. This is one of the absolute best ways to instill confidence in your potential guest that your home is right for them, as well as establishing a relationship early on before they have time to browse more and get a response from another owner before you contact them. Email is undoubtedly to most used form of communication these days, but nothing establishes a relationship more than a phone call. You’ll be able to know the guest a little better and answer questions they have faster.
7. Post GREAT photos. Last but DEFINITELY not least! Take photos that showcase your property the best. No one wants to rent a property with dark photos or messy photos. Take photos in the best sunlight and make sure the shots you take look exactly like what the guest should expect when they arrive. If you change furnishings or update any features, take new photos to publish right away and replace the old photos.
All in all, it’s really not difficult to rent to a traveler that is new to the vacation rental industry. You will likely do a little more hand-holding than you would with veteran vacation rental guests, but it is worth it in so many ways! Not only are you gaining a booking and a potential repeat guest but you are also helping educate the public about all of the wonderful advantages of renting a vacation home! Good Job!!!
* Wonderful bedroom photo in a spectacular listing in Haiku, Hawaii. See it at: http://www.vacaconnect.com/Vacation-Rental.aspx?id=811